Fashion and Ecommerce Glossary: Terms Every Brand Team Should Know Introduction

Commerce, merchandising, product data, and imagery each come with their own vocabulary, and teams that move fast need to speak the same language. This glossary covers the terms that come up most in fashion and lifestyle brand operations: product data, imagery, fulfilment, and commerce.

FAQ

What is the difference between PIM and DAM?
What is a tech pack in fashion?
What is the difference between a flat lay, ghost mannequin, and on-model image?
What does feed readiness mean?
Why does product taxonomy matter for ecommerce?

Products

Solutions

Pricing

Resources