What Is a Marketplace Rejection?
What Is a Marketplace Rejection?
A marketplace rejection occurs when a product listing is not approved or is removed by a marketplace due to policy, data, or compliance issues.
Rejections can happen during initial submission or after a listing goes live if issues are detected later.
Why Marketplace Rejections Matter
For brands and sellers, marketplace rejections can delay launches and impact revenue.
They often lead to:
Delayed go-live timelines
Lost sales opportunities
Increased manual work to fix errors
Repeated rejections may also affect account health on certain marketplaces.
Common Reasons for Marketplace Rejections
Listings are commonly rejected due to:
Missing or incorrect attributes
Non-compliant images
Brand or GTIN issues
Restricted or prohibited products
Incorrect category mapping
Policy violations
Understanding the cause is key to fixing the issue quickly.
How Marketplace Rejections Fit into the Ecosystem
Marketplace rejections often connect with:
Product Feeds
Listing Validation
Image Requirements
Brand Approval Processes
Together, these elements help ensure listings meet marketplace standards before submission.
Related Terms
Listing Errors
Product Feed
Brand Approval
Marketplace Policies
