What Is BOPIS (Buy Online, Pick Up in Store)?
What Is BOPIS (Buy Online, Pick Up in Store)?
BOPIS is an omnichannel retail option that allows customers to place an order online and collect it from a physical store location.
It combines the convenience of online shopping with the immediacy of in-store pickup.
In essence, BOPIS connects digital ordering with physical retail fulfillment, giving customers more flexibility in how and when they receive their purchases.
Why BOPIS Matters for Brands
For retail and fashion brands, BOPIS improves customer experience while increasing store utilization.
It also helps brands meet expectations for speed without relying entirely on home delivery.
Key benefits:
Faster order fulfillment compared to standard shipping
Increased foot traffic to physical stores
Lower last-mile delivery costs
Examples of BOPIS in Action
Imagine a customer shopping for apparel online.
With BOPIS, they can:
Check local store availability before placing an order
Complete the purchase online and select a pickup location
Receive notifications when the order is ready for collection
Try on items in store and make exchanges if needed
BOPIS creates a seamless bridge between online discovery and in-store experience.
How BOPIS Fits into the Ecosystem
BOPIS often connects with:
Omnichannel Commerce: To unify inventory visibility and order management
O2O (Online to Offline): To link digital engagement with physical store actions
Size Charts: To help customers choose the right size before pickup
Together, these systems help brands deliver faster, more flexible shopping experiences while maximizing store value.
Related Terms
Omnichannel Commerce
O2O (Online to Offline)
Ship-from-Store
In-Store Pickup
