What Is a Product Feed?
What Is a Product Feed?
A product feed is a structured data file that contains detailed information about products, used to publish and update listings across marketplaces, ads platforms, and sales channels.
Product feeds typically include attributes such as titles, descriptions, prices, images, identifiers, availability, and category mappings.
Why Product Feeds Matter for Brands
For ecommerce and retail brands, product feeds are the backbone of multi-channel selling.
They enable:
Faster listing and updates across channels
Consistent product information everywhere
Fewer manual errors
Well-managed feeds help brands scale efficiently.
Common Elements of a Product Feed
A standard product feed may contain:
Product titles and descriptions
Images and media links
Prices and inventory
GTINs, SKUs, and identifiers
Category and attribute mappings
Accuracy at the feed level directly impacts listing success.
How Product Feeds Fit into the Ecosystem
Product feeds often connect with:
PIM and catalog systems
Marketplace integrations
Ad platforms and performance marketing
Feed validation and QA tools
Together, these systems ensure products are listed correctly and kept up to date.
Related Terms
Product Listing
PIM (Product Information Management)
Feed Management
Marketplace Integration
