What range planning has to get right
A range is balanced when every price point, category and option count has a reason to exist. Getting there usually means reconciling last season's sell-through, this season's trend signals and a target margin, in spreadsheets and under time pressure.
Artifax puts those inputs in one place: real-time signals from competitors and the market, your own historical performance, and the materials you actually buy at the prices you actually pay.
Plan, then design, then produce
The plan is only useful if design inherits it. In Artifax the range plan is the same artefact designers work from, and the tech pack is generated from what they build. The option count, price architecture and material choices survive the handoff to production.
Merchandisers shape a range built to sell through. Production teams receive tech packs that are ready to make on day one.
Related
See also tech pack, colorways, trend intake, or read how Artifax fits the rest of the workflow.