The metric that matters is full-price sell-through
Units moved is easy to hit with markdown. Full-price sell-through is the number that reflects whether the assortment was right, and it is the one that shows up in margin.
Compare performance across brands
Groups running several brands need the same view at portfolio level: where categories overlap, where price architecture collides, where one brand is cannibalising another. That comparison is difficult when each brand reports separately.
Held in one place, it becomes a straightforward read across the portfolio.
Analysis that changes the range
The output is a constraint on the next range, not a slide. Merchandisers shape a range that is balanced, priced right and built to sell through, using the evidence rather than around it.
Related
See also range planning, brand data analysis, for merchandising teams, or read how Artifax fits the rest of the workflow.