Two datasets, one decision
Internal data tells you what sold, at what price, in what colour, at what full-price rate. External data tells you what competitors are doing now and what the market is moving toward. Neither answers the question alone.
Held together, they support the only question that matters at range stage: repeat what worked, drop what didn't.
Bring your own data sources
Signals come from your own trusted sources, as well as live competitor and market tracking, so the analysis reflects the inputs your team already believes.
Feeding the range
Analysis that stays in a report changes nothing. Here it feeds the range plan directly, so a conclusion about price architecture or category mix becomes a constraint the design work inherits.
Related
See also range planning, competitor tracking, merchandising analytics, or read how Artifax fits the rest of the workflow.