Overview

Your guide to creating Walmart-compliant product images.

Walmart enforces specific image guidelines to ensure consistency, clarity, and a trusted shopping experience. This guide covers Walmart US image dimensions, background rules, model usage, cropping standards, and supported file formats — helping you avoid listing issues and publish smoothly through Streamoid.

Key Image Requirements

Follow these Walmart US image guidelines to prevent rejections or listing suppression:

Dimensions & Resolution

• Minimum 1000px on the longest side

• Recommended: 2000px or higher for zoom

• Image must be clear, sharp, and well-lit

• Aspect ratio should accurately represent the product

Background Rules

• Clean, neutral backgrounds preferred

• White or light backgrounds are recommended for primary images

• No cluttered or distracting environments

• Shadows allowed if natural and minimal

Model & Lifestyle Rules

• On-model images are allowed (especially for apparel)

• Models must not obscure the product

• Product should remain the primary focus

• Lifestyle images allowed as secondary images

Cropping & Framing

• The product should occupy 70%–90% of the image frame

• No excessive space

• No parts of the product are cropped out

• Accurate representation of product scale

File Formats & Quality

• Accepted formats: JPEG, PNG, GIF, TIFF

• Color mode: RGB preferred

• No watermarks, logos, borders, or text overlays

• No collages or multi-product images

Variation Images

• Each child SKU must have the correct image

• Images must clearly show the variation (color, size, style)

• Do not reuse incorrect images across variants

How It Works (Inside Streamoid)

Streamoid ensures your Walmart images are marketplace-ready:

1. Import images along with product data

2. AI checks resolution, background & cropping

3. Flags non-compliant or missing images

4. Suggests fixes or enhancements

5. Ensures correct image-to-SKU mapping

6. Validates images before submission to Walmart US

Comparison Table