Overview

Your guide to brand approval and brand ownership on Etsy US.

Etsy places a strong emphasis on originality, handmade authenticity, and intellectual property protection.If you’re selling branded products, Etsy may require proof of brand ownership or authorization to ensure listings are legitimate and compliant. This guide explains who needs brand approval, what documents are required, how to submit them, and how to handle reviews or appeals, so you can publish branded listings smoothly through Streamoid.

Eligibility for Brand Approval

You may need to provide brand approval or ownership proof if you are:

• The brand owner selling original designs

• An authorized seller or distributor of a branded product

• Listing products under a registered trademark

• Selling branded craft supplies or manufactured goods

Etsy may review brand claims to prevent counterfeit or misrepresented listings.

Required Documents

Depending on your relationship to the brand, Etsy may request:

For Brand Owners

• Trademark registration certificate (if available)

• Proof of brand ownership or creation process

• Product images showing branding or labels

• Brand website or online presence

For Authorized Sellers

• Letter of Authorization (LOA) from the brand owner

• Supplier invoices or purchase proof

• Documentation explaining your relationship to the brand

For Handmade Sellers

• Description of your production process

• Proof that items are designed or produced by you or your team

How to Submit a Brand Approval Request

Follow these steps to submit brand information on Etsy US:

1. Log into your Etsy Shop Manager

2. Attempt to list or edit a branded product

3. If flagged, Etsy will request additional information

4. Upload required documents or explanations

5. Submit details for review

Etsy may also request clarification via email.

Review Timelines

• Most brand or ownership reviews are completed within 2–5 business days

• More complex cases may take longer if additional verification is required

• Respond promptly to follow-up requests to avoid listing delays

Appeals & Re-Submissions

If your submission is rejected:

• Review Etsy’s feedback carefully

• Update missing or unclear documentation

• Ensure brand names match across listings, invoices, and shop details

• Resubmit through Shop Manager or respond directly to Etsy Support

Repeated issues may require contacting Etsy Seller Support.

How It Works (Inside Streamoid)

Once your brand is approved on Etsy US, Streamoid helps you scale listings safely:

1. Connect your Etsy US shop to Streamoid

2. Import branded products into Catalogix

3. AI maps attributes, variations & materials

4. Validate images and listing details

5. Publish compliant branded listings

6. Monitor listing health and policy alignment

Comparison Table