Overview

Your step-by-step guide to listing products on eBay US.

Listing products on eBay US involves choosing whether to create a new listing or match an existing one, completing required item specifics, adding compliant images, and setting pricing before publishing.This guide walks you through the full process, so your listings are accurate, searchable, and ready to scale using Streamoid.

Key Steps to List Products on eBay US

Follow these essential steps to successfully list products on eBay:

Create vs Match a Listing

eBay offers two listing paths:

• Match an Existing Listing

  • Use an existing eBay catalog entry (if available)

  • Faster setup

  • Limited control over shared content

• Create a New Listing

  • Full control over title, description & images

  • Required if no matching product exists

  • Recommended for brand owners and unique products

Required Product Information

Most eBay listings require:

• Product title

• Category selection

• Item specifics (brand, size, color, material, etc.)

• Condition (new, used, refurbished)

• Description

Missing item specifics can reduce visibility or block publishing.

Images & Media

eBay image guidelines include:

• Clear, high-resolution images

• Multiple angles recommended

• Accurate representation of the product

• Correct images for each variation

Lifestyle images are allowed but must not mislead buyers.

Pricing & Quantity

Set:

• Fixed price or auction price

• Quantity available

• Optional offers or discounts

Pricing should be competitive and aligned with your fulfillment strategy.

Shipping & Returns

Before publishing, configure:

• Shipping method & cost

• Handling time

• Return policy (recommended to enable returns)

Clear policies improve buyer trust and seller performance.

Publish the Listing

Once all fields are complete:

• Review your listing

• Click List Item

Listings typically go live within minutes

How It Works (Inside Streamoid)

Streamoid simplifies and scales eBay product listing:

• Import products into Catalogix

• AI maps data to eBay categories & item specifics

• Enhance titles, descriptions & attributes

• Validate images and required fields

• Create or match listings automatically

• Publish and monitor listing health

Comparison Table (Optional Template)

Related Guides

• Register on eBay US

• eBay US brand approval

• eBay US image requirements

• eBay variations setup

• Fix eBay US listing rejections

• eBay US returns policy