Overview

Your guide to fixing Walmart US listing errors and getting products live.

Walmart listings may be rejected or suppressed when product data, images, attributes, or compliance fields don’t meet marketplace standards.This guide breaks down the most common Walmart US listing errors, how to fix them quickly, and how to monitor listings post-submission, so you can publish confidently using Streamoid.

Common Reasons for Walmart Listing Rejections

Below are the most frequent causes of Walmart US listing issues:

Missing or Invalid Required Attributes

• Brand

• Item Type Keyword

• Category-specific attributes

• Size, color, material or age range Missing required fields often block item setup.

Incorrect Category or Item Type

• Product assigned to the wrong Walmart category

• Incorrect item type or template selected

• Category mismatch between parent and child items

Image Non-Compliance

Listings may be rejected if images have:

• Low resolution

• Incorrect background

• Text overlays, logos, or watermarks

• Wrong images assigned to variations

UPC / GTIN Errors

Common issues include:

• Invalid or unregistered UPCs

• Duplicate GTINs

• Brand mismatch with UPC

• Missing GTIN exemptions

Variation Setup Errors

• Mixed variation attributes (e.g., size + color together)

• Duplicate variation values

• Missing child-level images

• Incorrect parent/child relationships

Compliance & Restricted Product Issues

Some categories require:

• Safety or regulatory information

• Certifications or documentation

• Approval for restricted items

• Missing documentation may trigger rejection.

How to Fix Walmart Listing Rejections

Follow these steps to resolve Walmart US listing issues:

1. Review the Error in Seller Center

Go to Items → Item Issues / Item Status Walmart displays error messages or codes explaining the issue.

2. Identify the Root Cause

Check for:

• Missing attributes

• Incorrect category

• Image issues

• UPC/brand mismatches

• Variation errors

3. Edit the Listing

Update the necessary fields:

• Titles, descriptions & key features

• Required attributes

• Images

• Variation values

• Compliance fields

4. Run Validation

Use Walmart’s validator or Streamoid’s pre-submission checks to ensure all issues are resolved.

5. Resubmit the Listing

After corrections:

• Resubmit the item

• Walmart typically reprocesses within 15 minutes to 2 hours

6. Monitor Listing Status

Check for:

• Active status

• Suppressions

• New error messages

Ongoing monitoring prevents repeat rejections.

How It Works (Inside Streamoid)

Streamoid simplifies fixing and preventing Walmart listing rejections:

• AI validates Walmart-specific requirements before submission

• Auto-detects missing or incorrect attributes

• Flags image and variation issues early

• Identifies UPC and brand mismatches

• Enables fast edits and clean resubmission

• Monitors listing health post-publish

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