Overview

Your guide to brand approval and brand registry on eBay US.

eBay may require brand approval or proof of brand ownership to protect intellectual property and ensure accurate product listings. This guide explains who needs brand approval, what documents are required, how to submit a request, and how to handle reviews or appeals, so you can publish branded listings smoothly through Streamoid.

Eligibility for Brand Approval

Brand approval or brand registry may be required if you are:

• The brand owner

• An authorized distributor or reseller

• Listing products under a registered trademark

• Enrolling in eBay’s Verified Rights Owner (VeRO) or brand protection programs

Approval helps protect brand integrity and reduces listing disputes.

Required Documents

Depending on your relationship with the brand, eBay may request:

For Brand Owners

• Trademark registration certificate

• Proof of trademark ownership

• Product images showing branded packaging

• Brand website or official online presence

For Authorized Sellers

• Letter of Authorization (LOA) from brand owner

• Recent supplier invoices

• Proof of relationship with the brand

For Manufacturers

• Manufacturing documentation

• Product labels and packaging images

• Business registration details

How to Submit a Brand Approval Request

Follow these steps to submit your brand approval request on eBay US:

1. Log into your eBay Seller Hub

2. Attempt to list a branded product

3. If approval is required, you’ll see a notification

4. Click Request Approval or Provide Documentation

5. Upload required documents

6. Submit for review

Review Timelines

• Most brand approvals are reviewed within 24–72 hours

• Complex cases may take 3–5 business days

• eBay may request additional information and respond promptly to avoid delays

Appeals & Re-Submissions

If your request is denied:

• Review the rejection reason carefully

• Update or replace missing documents

• Ensure names match across invoices, LOAs, and account details

• Resubmit the request through Seller Hub

Multiple rejections may require contacting eBay Seller Support directly.

How It Works (Inside Streamoid)

Once your brand is approved on eBay US, Streamoid helps you list at scale:

1. Connect your eBay US account to Streamoid

2. Import branded products into Catalogix

3. AI maps item specifics and brand attributes

4. Run automated validation checks before submission

5. Publish listings confidently

6. Monitor listing health and compliance