Why video gets skipped
Video is a second production pipeline: another brief, another shoot day, another edit, and a per-SKU cost that only makes sense for hero products. So most of the catalogue never gets any.
Generating from the image you already have changes which products can justify it. You can now generate short product videos directly from a still image. Select a video model, and Photogenix creates motion-ready content in one click. Catalogix can also generate short product videos from a single image, using generative AI to animate a static product photo and produce video that looks like the garment is being showcased on a moving model.
All video generation models have received significant quality upgrades with better visual quality, improved subject and product retention, and more consistent motion and scene generation. A new video model, Grok Imagen, is optimized for studio-style product videos and generates them faster than before. Photogenix also includes a video ad generator that creates short, campaign-ready video creatives directly from product inputs.
Sized for where it runs
Every channel and placement wants different dimensions. Assets export to any dimension with border fill or generative fill, so one source produces the aspect ratios each placement needs rather than a crop that loses the product.
Ad visuals and banners follow the same route, which keeps a campaign visually consistent across placements. Video generation now supports background changes within videos and can produce multiple motion variations simultaneously, speeding up creative experimentation.
The UGC generation model now supports multiple scene transitions within a single ten-second video, significantly better lip-sync accuracy, and more natural expressions and character movement. Video projects can now be saved as drafts, so you can return to a work-in-progress later without losing uploaded assets or configurations.
Related
See also aspect ratio, generative fill, ad banners and videos, or read how Photogenix fits the rest of the workflow.