Get GTINs for Products
Get GTINs for Products
Assign the right product identifiers to list confidently across marketplaces.
Why GTINs Matter
Global Trade Item Numbers (GTINs) uniquely identify products across marketplaces, retailers, and supply chains.
Without correct GTINs, brands often face:
Listing rejections
Duplicate ASIN or SKU issues
Brand approval delays
Product matching errors
Limited marketplace visibility
Correct GTIN usage ensures your products are recognized accurately and listed without friction.
What Counts as a GTIN
GTIN is an umbrella term that includes:
UPC (commonly used in the US)
EAN (commonly used outside the US)
ISBN (for books)
JAN (used in Japan)
Marketplaces accept different GTIN formats depending on region and category.
How to Get GTINs for Your Products
Step 1: Check If You Already Have GTINs
Before buying new codes, confirm whether:
Your products already have UPC or EAN codes
Your manufacturer provides valid GTINs
Your brand is already registered with GS1
Reusing existing valid GTINs avoids duplication and conflicts.
Step 2: Register with GS1
GS1 is the official global authority for GTINs.
To register:
Visit your local GS1 organization
Apply for a company prefix
Provide legal business details
Pay the registration fee
A GS1 prefix allows you to generate GTINs under your brand name.
Step 3: Assign GTINs to Products and Variants
Each sellable unit requires a unique GTIN.
Assign GTINs for:
Each product style
Each size or color variant
Each pack size or bundle
Never reuse GTINs across different products or variants.
Step 4: Maintain a GTIN Master List
Track your identifiers centrally.
Your GTIN master should include:
Product name
SKU
GTIN / UPC / EAN
Variant details
Status (active, discontinued)
This prevents errors as catalogs grow.
Step 5: Know When GTIN Exemptions Apply
Some marketplaces allow GTIN exemptions.
Exemptions may apply if:
You sell private-label or handmade products
Products are custom or made-to-order
Categories allow exemption requests
Even with exemptions, consistent internal identifiers are critical.
Common GTIN Mistakes to Avoid
Avoid:
Buying cheap or recycled UPCs
Sharing GTINs across variants
Using supplier GTINs without authorization
Mixing UPC and EAN incorrectly
Losing track of assigned codes
These mistakes often cause long-term listing issues.
How Streamoid Helps with GTIN Management
Streamoid helps teams manage identifiers cleanly across catalogs.
With Streamoid, you can:
Track GTINs at SKU and variant level
Validate GTINs before publishing
Detect duplicates or conflicts
Map GTINs correctly to marketplace feeds
Maintain a single source of truth
GTIN accuracy becomes part of your listing workflow.
Who This Is For
Brands launching new products
D2C and private-label sellers
Marketplace operations teams
Catalog and data managers
Next Steps
Set up GTINs once and scale without friction.
Register with GS1
Create a GTIN master
Validate identifiers before listing
Why GTINs Matter
Global Trade Item Numbers (GTINs) uniquely identify products across marketplaces, retailers, and supply chains.
Without correct GTINs, brands often face:
Listing rejections
Duplicate ASIN or SKU issues
Brand approval delays
Product matching errors
Limited marketplace visibility
Correct GTIN usage ensures your products are recognized accurately and listed without friction.
What Counts as a GTIN
GTIN is an umbrella term that includes:
UPC (commonly used in the US)
EAN (commonly used outside the US)
ISBN (for books)
JAN (used in Japan)
Marketplaces accept different GTIN formats depending on region and category.
How to Get GTINs for Your Products
Step 1: Check If You Already Have GTINs
Before buying new codes, confirm whether:
Your products already have UPC or EAN codes
Your manufacturer provides valid GTINs
Your brand is already registered with GS1
Reusing existing valid GTINs avoids duplication and conflicts.
Step 2: Register with GS1
GS1 is the official global authority for GTINs.
To register:
Visit your local GS1 organization
Apply for a company prefix
Provide legal business details
Pay the registration fee
A GS1 prefix allows you to generate GTINs under your brand name.
Step 3: Assign GTINs to Products and Variants
Each sellable unit requires a unique GTIN.
Assign GTINs for:
Each product style
Each size or color variant
Each pack size or bundle
Never reuse GTINs across different products or variants.
Step 4: Maintain a GTIN Master List
Track your identifiers centrally.
Your GTIN master should include:
Product name
SKU
GTIN / UPC / EAN
Variant details
Status (active, discontinued)
This prevents errors as catalogs grow.
Step 5: Know When GTIN Exemptions Apply
Some marketplaces allow GTIN exemptions.
Exemptions may apply if:
You sell private-label or handmade products
Products are custom or made-to-order
Categories allow exemption requests
Even with exemptions, consistent internal identifiers are critical.
Common GTIN Mistakes to Avoid
Avoid:
Buying cheap or recycled UPCs
Sharing GTINs across variants
Using supplier GTINs without authorization
Mixing UPC and EAN incorrectly
Losing track of assigned codes
These mistakes often cause long-term listing issues.
How Streamoid Helps with GTIN Management
Streamoid helps teams manage identifiers cleanly across catalogs.
With Streamoid, you can:
Track GTINs at SKU and variant level
Validate GTINs before publishing
Detect duplicates or conflicts
Map GTINs correctly to marketplace feeds
Maintain a single source of truth
GTIN accuracy becomes part of your listing workflow.
Who This Is For
Brands launching new products
D2C and private-label sellers
Marketplace operations teams
Catalog and data managers
Next Steps
Set up GTINs once and scale without friction.
Register with GS1
Create a GTIN master
Validate identifiers before listing
