A+ Content: What to Include

Why A+ Content Matters on Amazon

A+ Content helps shoppers understand your product beyond basic titles and bullets.

When done well, A+ Content:

• Improves conversion rate

• Reduces pre purchase doubt

• Reinforces brand credibility

• Explains features visually

• Lowers return risk

When done poorly, it becomes ignored clutter.

Who Is Eligible for A+ Content

Eligibility Requirements

Not every seller can create A+ Content.

You are typically eligible if:

• You are brand registered on Amazon

• The ASIN is linked to your brand

• The product is in an eligible category

• The listing is active and compliant

Eligibility is controlled inside Seller Central.

What to Include in A+ Content

Module 1: Brand Story and Credibility

Start by establishing trust.

Use this module to show:

• Brand background and values

• What makes your brand different

• Quality or sourcing claims

• Certifications if applicable

Keep it factual and visual, not promotional.

Module 2: Key Features and Benefits

Explain what matters most to the buyer.

Best practices include:

• One feature per block

• Clear benefit led copy

• Supporting visuals or icons

• Avoid repeating bullet points verbatim

This module answers why your product is worth choosing.

Module 3: Product Usage and Context

Show how the product fits into real life.

Include:

• Lifestyle imagery

• Use case scenarios

• Before and after visuals where relevant

• Clear context of use

Context reduces uncertainty and increases confidence.

Module 4: Comparisons and Differentiation

Help shoppers choose you over alternatives.

Comparison modules work best when they:

• Compare your products within the same brand

• Highlight objective differences

• Avoid competitor brand names

• Use simple tables or icons

Comparisons reduce decision fatigue.

Module 5: Specifications and Care Details

Address practical questions that affect satisfaction.

Include details such as:

• Dimensions or measurements

• Materials and construction

• Care and maintenance

• Warranty or support info

This information reduces post purchase regret.

Image and Copy Tips for A+ Content

Visual Best Practices

Strong visuals matter more than long copy.

Follow these guidelines:

• High resolution images

• Consistent brand style

• Clear focal points

• No cluttered layouts

• Mobile friendly compositions

Copy Best Practices

A+ copy should be informative and scannable.

Write copy that:

• Uses short, clear sentences

• Focuses on benefits

• Avoids claims Amazon does not allow

• Matches PDP tone and terminology

Avoid over selling. Trust converts better.

QA and Approval Checklist

Before You Submit

Many A+ rejections are preventable.

Run a QA check for:

• Compliance with content guidelines

• No pricing or promotional language

• No guarantees or unverifiable claims

• Correct spelling and grammar

• Correct image placement

Clean submissions approve faster.

How to Measure A+ Content Impact

A+ Content performance should be measured over time.

Track:

• Conversion rate changes

• Time on page

• Return rate by ASIN

• Customer questions and feedback

Measurement helps justify investment and guide iteration.

What Good A+ Content Achieves

Effective A+ Content helps brands:

• Increase conversion rate

• Build brand trust

• Reduce pre purchase uncertainty

• Support premium pricing

• Improve long term listing health

A+ Content works best as part of a complete PDP strategy.

The Smart Way to Build A+ Content: Streamoid

Streamoid helps brands plan, create, and improve visual content across listings.

With Streamoid, you can:

• Plan A+ modules alongside PDP content

• Edit and standardize product visuals

• Ensure content consistency across SKUs

• Use insights to improve content impact

• Reduce rework and approval delays

Streamoid connects visual content to performance.

Who This Guide Is For

• Amazon marketplace sellers

• Brand registered owners

• Content and creative teams

• Marketplace agencies

• D2C brands scaling on Amazon