Nykaa Fashion Seller Guide – How to List Products with Marketplace Requirements (India)

Why Nykaa Fashion Matters for Indian Retailers & Premium D2C Brands

Nykaa Fashion is known for:
• A premium brand ecosystem
• Strong focus on women’s fashion, accessories, and footwear
• Fast-growing home, kids, and men’s categories
• High content & imagery standards
• Curated catalog structure
• Quality-driven onboarding and QC

Challenges:
• Category-specific attributes
• Strict image rules
• Premium style & content expectations
• Multi-level QC cycles
• Detailed variations (color → size)
• High bar for brand approval

Catalogix removes these hurdles with automated templates, QC-ready data, and AI enrichment.

Step 1: Register on Nykaa Fashion Partner Portal

Required details:
• GSTIN
• PAN Card
• Bank account information
• Pickup and warehouse location
• Business documents
• Contact details

Nykaa reviews your brand fit, category relevance, and catalog style.

Step 2: Get Nykaa Fashion Brand Approval

Documents typically required:
• Trademark certificate or TM application
• Brand authorization letter (if reselling)
• Product and packaging images
• Lifestyle/lookbook images (recommended)
• Brand story / social links (sometimes)
• Logo files

Tip: Premium photography significantly boosts approval.

Step 3: Download the Correct Nykaa Fashion Listing Template

Steps:

1. Dashboard → Catalog → Create Listing

2. Choose Category → Sub-category

3. Download template

Template includes:
• Style attributes
• Fit/pattern/material details
• Measurements
• Care instructions
• Gender/age group
• Category-specific product type fields

Step 4: Fill the Nykaa Fashion Template Accurately

Common mandatory fields:
• Product Title
• Brand
• Color
• Fabric / Material
• Pattern / Print
• Fit / Style
• Size & measurements
• Gender
• Product Description
• MRP & Selling Price
• Country of Origin
• Closure / Neckline / Sleeve type (if applicable)

Category-Specific Requirements

Women’s Apparel: Fit, fabric composition, occasion, size chart.
Footwear: Heel type/height, sole, toe style, closure.
Accessories: Material, plating, dimensions.
Kids Wear: Safety fields, age accuracy.
Home: Dimensions, GSM/weave/material.

Pro Tip: Richer style attributes improve ranking.

Step 5: Create Accurate Variations (Color → Size)

Standard variation structure:
Parent Style → Color Variants → Size Variants

Checklist:
• Same parent design
• Nykaa-approved color names
• Full size sets
• Color-specific image sets

Step 6: Upload Listings on Nykaa Fashion Partner Portal

Upload methods:
• Single Listing
• Bulk Upload (Excel)
• Catalogix API Push

Requirements:
• Mandatory attributes
• Pricing & stock
• High-resolution images
• Size chart (apparel)
• Compliance fields

QC stages:

1. Automated checks

2. Manual QC

3. Image QC

4. Publishing cycle

Nykaa Fashion Image Requirements (Premium Standards)

General Requirements

• High resolution (1500–2000px+)
• White/neutral background
• No watermarks or props
• Consistent lighting
• Product fills 70–85%

Apparel

• Model images preferred
• Front, back, close-up shots
• Clear fabric texture
• Vertical orientation

Footwear

• Top, side, sole views
• Detail close-ups

Jewellery & Accessories

• Clear close-ups
• Plating/stone/texture visibility
• Dimension shots

Bags & Luggage

• Multiple angles
• Interiors visible

Home & Décor

• Multiple angles
• Dimensions
• Material texture

Fixing Nykaa Fashion Listing Rejections

Common issues:

1. Attribute errors

2. Image QC issues

3. Compliance failures

4. Duplicate style errors

5. Category mapping errors

Fix: Download QC log → Correct → Re-upload.

The Smart Way to Scale: Catalogix by Streamoid

With Catalogix, you can:
• Auto-fill templates
• Generate premium titles/descriptions
• Validate images against Nykaa QC
• Auto-create variation groups
• Fix rejections automatically
• Publish across marketplaces
• Maintain attribute consistency

Catalogix = Faster go-live, fewer errors.

Why Fashion & Premium D2C Brands Choose Streamoid

1. Fashion-optimized AI

2. Marketplace expertise

3. Strong content enrichment

4. High QC compliance

5. Scalable automation