Flipkart Seller Guide – How to Start Selling & Optimize Listings (India)

Why Multichannel Retail Matters

Consumers shop across Flipkart, Amazon, Myntra, Ajio, Meesho, and D2C storefronts. Being visible across channels is essential for growth.

Challenges:

• Multiple category-specific templates

• Strict Flipkart QC rules

• Listing rejections from incorrect data or images

• Variation structures differing from other marketplaces

• Manual cataloging slowing teams down

Catalogix removes these complexities with AI-driven feed readiness and automated workflows.

Step 1: Register & Set Up Your Flipkart Seller Account

You’ll need:

• GSTIN

• Bank account details

• PAN card

• Business address proof

• Pickup address

• Active phone number & email

Flipkart will verify tax details and pickup location before enabling listings.

Step 2: Get Brand Approval (If Applicable)

Required for branded products including private labels.
You’ll need:

• Brand authorization letter

• Trademark certificate or TM application

• Product images with branding

• Packaging images

• Logo files

Tip: Ensure branding is visible and consistent.

Step 3: Download the Correct Flipkart Listing Template

Steps:

1. Listings → Add New Listings

2. Select Bulk Upload

3. Choose Category → Vertical → Sub-vertical

4. Download template

Correct template selection avoids QC rejection.

Step 4: Fill Flipkart Listing Attributes Accurately

Mandatory fields:

• Brand

• Product Name

• Product Category

• Color / Size / Material

• Product Description

• MRP & Selling Price

• Country of Origin

• Images

Recommended fields:

• Key features

• Pattern type

• Fit

• Ideal for

• Compatibility

• Dimensions

Pro Tip: Keep attribute naming consistent across marketplaces.

Step 5: Create & Upload Product Variations

Flipkart uses Parent–Child variation groups.

Supported variations:

• Size sets

• Colors

• Packs (1, 2, etc.)

Checklist:

• Same product family

• Same brand

• Consistent titles

• Clear size and color attributes

• Separate images per variant

Step 6: Upload Listings on Flipkart Seller Hub

Upload using:

• Single Listing

• Bulk Upload (Excel)

Each listing requires:

• SKU

• Brand

• Category attributes

• Offer details

• Compliance fields

• High-quality images

Flipkart assigns a Listing ID and validates data.

Step 7: Understand Flipkart Image Requirements

Requirements:

• White/light background

• Minimum 1000×1000px

• No watermarks or overlays

• Product must fill 80% of frame

• Front, back, close-up, lifestyle images recommended

• Apparel: model or flat lay

• Electronics: ports, buttons, key features

Step 8: Fix Listing Rejections & QC Errors

Two types:

1. Pre-listing errors

• Missing attributes

• Incorrect taxonomy

• Wrong values

2. Post-listing QC rejections

• Low-quality images

• Mismatched titles

• Incorrect brand

• Missing variation data

• Compliance issues

Fix: Download error report → Correct → Re-upload.

The Smart Way to Scale: Catalogix by Streamoid

Catalogix automates:

• Flipkart templates

• Titles & descriptions

• Variation groups

• Image QC validation

• Listing error resolution

• Publishing to Flipkart, Amazon, Myntra, Meesho & more

Catalogix = Faster listings, fewer rejections, higher conversion.

Why Indian Retailers & D2C Brands Choose Streamoid

1. Speed: Go live 3× faster

2. Scale: Publish across all major marketplaces

3. Accuracy: AI-powered attribute validation

4. Consistency: Standardized fields across channels

5. Compliance: India-specific QC rules