Amazon.ae Seller Guide – How to List Products & Meet Marketplace Requirements (UAE/GCC)

Why Amazon.ae Matters for Retailers & D2C Brands

Amazon.ae is the Middle East’s fastest-growing e-commerce marketplace, offering:

• Access to millions of UAE + GCC shoppers

• Cross-border selling opportunities

• High AOV categories (electronics, beauty, home, fashion)

• FBA MENA fulfilment options

• Strong Prime delivery network

• Premium consumer expectations for imagery & descriptions

Key challenges:

• UAE business verification & KYC

• Mandatory VAT registration

• Strict product ID requirements (GTIN/UPC/EAN)

• Global Amazon image standards

• Category-based compliance (beauty, electronics, toys, supplements)

• Frequent listing errors and attribute mismatches

• Arabic + English content readiness

Catalogix automates these multi-language, compliance-heavy workflows.

Step 1: Create Your Amazon.ae Seller Central Account

Register on Amazon Seller Central – UAE region.

You’ll need:

• Valid passport or Emirates ID

• UAE business license (for domestic sellers)

• VAT TRN

• Internationally chargeable credit card

• Local UAE phone number

• Bank account (local or international)

Cross-border sellers (India, China, EU, US) can also register using Amazon Global Selling.

Step 2: Complete KYC + VAT Registration

Mandatory for all sellers.

KYC Verification Includes:

• Identity verification

• Business license upload

• Utility bill or bank statement

• Phone number verification

VAT Registration:

• Provide TRN certificate

• Add tax details in Seller Central

• Ensure VAT-inclusive pricing

Step 3: Set Up Seller Central (UAE Region)

Configure operational settings.

Checklist:

• Business profile

• VAT information

• Shipping & return policies

• Default handling time

• UAE address settings

• User permissions

• FBA MENA setup (optional)

Step 4: Download the Correct Product Listing Template

Templates differ by category.

Steps:

1. Inventory → Add Products via Upload

2. Download an Inventory File

3. Choose Category → Sub-category

4. Generate Excel template

Templates include:

• AED currency fields

• Voltage compatibility fields

• Optional Arabic attribute fields

• Beauty/health compliance attributes

Step 5: Fill the Listing Template Accurately

Mandatory fields:

• Product ID (UPC/EAN/GTIN)

• SKU

• Product Title

• Brand

• Product Type

• Color / Size / Material

• VAT-inclusive Price

• Description

• Images

• Country of Origin

• Bullet points (Key features)

Category-Specific Requirements

Step 6: Upload Product Listings

Upload options:

• Single SKU

• Bulk Upload (Excel)

• API Integration via Catalogix

Listings must include:

• Titles, bullets, descriptions (English recommended, Arabic optional)

• High-resolution images

• VAT-inclusive pricing

• Correct attributes

• Valid product identifiers

Amazon generates:

• Batch ID

• Processing report

• Error log (if issues detected)

Creating Variations (Parent/Child Relationships)

Supported variation themes:

• Color

• Size

• Scent

• Flavor

• Pack Size

• Pattern

• Weight / Volume

Checklist:

• Consistent parent SKU

• Correct variation theme

• Separate images for color variants

• Accurate size/volume attributes

• VAT pricing consistent across variants

Amazon.ae Image Requirements (Global Standards)

Primary Image Rules:

• Pure white background (RGB 255,255,255)

• Product fills 85% of frame

• No text, watermarks, or logos

• Minimum 1000px resolution

• JPEG preferred

Additional Images:

• Lifestyle shots

• Close-ups

• Size comparison images

• Packaging

• For apparel: model shots recommended

Arabic text not required; text in images discouraged.

Fixing Amazon.ae Listing Errors & Rejections

Common issues:

1. Missing/Invalid Product ID

2. Attribute errors (color/size/material)

3. Image non-compliance

4. Pricing & VAT issues

5. Category compliance failures

Fix: Download processing report → Correct errors → Re-upload.

Fulfillment Options

1. FBA MENA

Amazon handles:

• Storage

• Picking

• Packing

• Delivery

• Customer service

Best for:

• Electronics

• Beauty

• Fast-moving items

• Cross-border shipments

2. FBM

Merchant handles delivery & returns.

Best for:

• Bulky items

• Slow-moving products

• Local distribution control

The Smart Way to Scale on Amazon.ae: Catalogix

Catalogix automates:

• Amazon.ae templates

• Arabic + English titles, bullets & descriptions

• Image QC validation

• Error resolution

• MENA taxonomy mapping

• Publishing across Amazon.ae, Amazon.sa, Amazon.eg, and global regions

Catalogix = Faster launches, fewer errors, higher visibility.

Why Retailers & D2C Brands Choose Streamoid

1. Global Amazon expertise across US/EU/IN/MENA

2. English + Arabic automation

3. GTIN/VAT/compliance-ready feeds

4. Image QC automation

5. Cross-border scaling from one platform