Overview

Walmart variations help shoppers view related products such as colors, sizes, or styles within a single parent listing.

This guide explains how to choose variation attributes, group products properly, and avoid common errors so your variation listings publish smoothly through Streamoid.

Key Steps to Set Up Variations on Walmart US

Follow these essential steps to create Walmart-compliant variation groups.

1. Understand Walmart Variation Attributes

Walmart supports a standardized set of variation attributes depending on category.

Common attributes include:

• Color

• Size

• Clothing Size

• Shoe Size

• Pattern

• Material

• Scent

• Flavor

• Count / Pack Size

• Style

Each variation group must be based on one primary attribute only.

2. Identify the Parent & Child Products

A variation group includes:

• One Parent Item (non-buyable container)

• Multiple Child Items (individual SKUs shoppers can purchase)

Parent item includes:

• Title

• Category

• Description

• No price or inventory

Child items include:

• Variation-specific attributes

• Price

• Inventory

• Child-specific images

3. Ensure Attribute Consistency

Walmart requires:

• All items belong to one variation attribute (for example, all by Color)

• Each child SKU has a unique variation value

• All products fall under the same category and item type

• No mixed themes (Size + Color together is not allowed)

4. Add Compliant Images for Variations

For variation listings:

• Parent images should represent the full product family

• Child images must reflect the correct variation (color, size, etc.)

• High-resolution images are preferred

• No watermarks, text overlays, or graphics

5. Provide Required Attributes Based on Variation Type

Color Variations require:

• Color

• Color Category

• Main image per color SKU

Size Variations require:

• Size

• Clothing Size or Shoe Size (category dependent)

• Dimensions (if required)

Pattern or Material Variations require:

• Pattern

• Material

• Supporting attributes

Missing required variation attributes can cause listing suppression.

6. Create the Variation Group in Seller Center

In Walmart Seller Center:

• Go to Add Items

• Choose Variant Group

• Select the variation attribute (for example, Color)

• Add the Parent SKU

• Add Child SKUs with unique variation values

• Upload images

• Submit for publishing

7. Validate the Variation Group

Before submission, review:

• Correct attribute selection

• No duplicate variation values

• Accurate parent–child structure

• All required fields completed

• Correct image assignment

Variation groups typically publish within 5–15 minutes.

How It Works Inside Streamoid

Streamoid simplifies Walmart variation setup through automation.

Workflow

1. Import products into Catalogix

2. AI identifies relationships (size, color, material, pattern)

3. Compliant variation groups are auto-created

4. Correct Walmart variation attributes are applied

5. Required fields and images are validated

6. Variation groups are published directly to Walmart US

Comparison Table