Overview

Your step-by-step guide to securing brand approval on Walmart US.

Before selling branded products, Walmart Marketplace may require brand approval to ensure product authenticity, supplier legitimacy, and content accuracy.

This guide explains the documents you need, how to submit your approval request, and how to avoid common pitfalls, ensuring your listings can publish smoothly through Streamoid.

Key Steps to Get Brand Approval

Follow these essential steps to complete Walmart US brand approval:

1. Prepare Required Documents

Walmart may request the following:

• Recent invoices from authorized suppliers (dated within 12 months)

• Letter of Authorization (LOA) from the brand owner or manufacturer

• Product images showing branded packaging

• Supplier contact details

• Proof of authenticity (certificates or trademark info, if applicable)

Having these ready ensures faster approval.

2. Submit a Brand Approval Request

Inside Seller Center:

• Go to Items & Inventory → Add Items

• Search for the brand or try adding a branded item

• If approval is needed, you’ll see: “Brand Requires Approval”

• Click Request Approval

3. Upload Supporting Documents

Walmart typically requests:

• Invoices (with your business name, supplier name, SKU list)

• Letter of Authorization (LOA)

• Packaging images clearly showing branding

• Product labels or certifications (category dependent)

Tip: Ensure your business name matches across documents.

4. Provide Supplier Information

You may need to submit:

• Supplier address

• Contact email or phone

• Website URL

• Relationship with the brand (authorized reseller, distributor, manufacturer)

Walmart may contact your supplier for validation.

5. Wait for Walmart Review

Most approvals take:

• 1–3 business days for straightforward cases

• 5–7 business days if additional verification is required

Walmart may request clarifications. Respond quickly to avoid delays.

How It Works (Inside Streamoid)

Once your brand is approved on Walmart US:

1. Connect Walmart US to Streamoid

2. Import your products into Catalogix

3. AI maps attributes and enriches listing content

4. Run automated image and compliance checks

5. Publish brand-approved listings to Walmart US

6. Monitor listing health and resolve issues instantly

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