Overview

Your guide to resolving Amazon US listing errors and getting products live faster.

Amazon may reject or suppress listings when product data, images, attributes, or compliance fields don’t meet marketplace standards.

This guide explains the most common rejection types, why they happen, and how to fix them so your listings can publish smoothly and stay active when using Streamoid.

Key Reasons for Listing Rejections

Here are the most common issues that lead to Amazon US listing errors:

1. Missing or Incorrect Attributes

Amazon often requires:

• Color, size, material, pattern

• Brand name, item type keyword

• Bullets and descriptions

• Compliance fields

If required fields are empty or invalid, the listing is rejected.

2. Invalid Categories or Variation Themes

Incorrect:

• Category selection

• Variation theme (Size, Color, Style)

• Parent/child structure

These cause variation suppression or listing errors.

3. Image Non-Compliance

Listings are rejected if:

• Primary image lacks a white background

• Resolution is too low

• Required angles are missing

• Wrong image is assigned to a variation

• Watermarks or text overlays exist

4. Brand or GTIN Issues

Common causes:

• Brand not approved

• Invalid UPC or EAN

• Missing GTIN exemptions

• Mismatch between brand and product packaging

5. Content Violations

Rejections occur for:

• Promotional text (for example, “SALE”, “BEST”)

• Claims without proof

• Prohibited keywords (medical, restricted items)

• Inaccurate product descriptions

6. Restricted Product Policies

Amazon may block:

• Hazardous materials

• Medical devices

• Supplements

• Adult products

• Counterfeit or misbranded goods

Some categories require additional documentation.

How to Fix Listing Rejections

1. Check the Error Code in Seller Central

Go to: Manage Inventory → Listing Status → Fix Stranded / Fix Issues

Common Amazon error codes:

• 5461: Missing attribute

• 8006: Brand mismatch

• 99010: Image requirement

• 200003: GTIN validation

• 6000-series: Variation errors

2. Correct Missing or Invalid Attributes

Update:

• Title

• Bullets

• Description

• Size, color, material

• Compliance values

Ensure every required field is filled accurately.

3. Fix Images

• Replace non-compliant images

• Add higher-resolution versions

• Assign correct images to variations

• Ensure a pure white background

4. Resolve Variation Issues

• Select the correct theme

• Ensure unique variation values

• Confirm parent SKU is non-buyable

• Add missing variation attributes

5. Address Brand or GTIN Problems

• Use approved UPC or EAN

• Request GTIN exemption if allowed

• Ensure packaging and images match the brand

• Upload invoices or LOA if required

6. Resubmit the Listing

Once corrections are made, click Save & Publish or Update Listing.

Listings typically reprocess within 1–6 hours.

How It Works (Inside Streamoid)

Streamoid helps prevent and fix listing rejections automatically:

1. AI validates Amazon attributes before publishing

2. Auto-detects missing or invalid fields

3. Flags image issues and suggests corrections

4. Ensures correct variation themes and structures

5. Detects GTIN, brand, and compliance issues early

6. Resubmits clean, compliant feeds to Amazon US

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