Overview

Your step-by-step guide to securing Amazon US brand approval.

Before listing branded products, Amazon requires sellers to obtain Brand Approval or Brand Registry access to protect authenticity and customer trust.

This guide walks you through the documents, steps, and verification process so you can get approved quickly and start publishing listings through Streamoid without delays.

Key Steps to Get Brand Approval

Follow these essential steps to complete Amazon US brand approval:

Prepare Required Documents

Amazon typically asks for:

• Invoice(s) showing purchase or manufacturing proof (from the last 180 days)

• Letter of Authorization (LOA) from the brand owner/manufacturer

• Images of your product and packaging with clear branding

• Trademark details, if applicable

• Brand website or online presence (optional but helpful)

Submit a Brand Approval Request

• Go to Seller Central → Add a Product

• Search for your branded product or ASIN

• Click Request Approval

• Choose “Get approval to sell this brand”

Upload Required Documents

Amazon usually requests:

• Invoices (with seller name, supplier details, product list)

• LOA if you are not the brand owner

• Product and packaging images showing the logo

• Trademark registration certificate (optional but strengthens the application)

Respond to Amazon’s Verification Questions

You may be asked to confirm:

• Supplier details

• Manufacturing details

• Relationship to the brand (brand owner, exclusive seller, authorized seller)

Wait for Review

Approval typically takes:

• 24–72 hours for straightforward cases

• 3–7 days if Amazon requires additional documents

How It Works (Inside Streamoid)

Once your brand is approved:

1. Connect Amazon US to Streamoid

2. Import your catalog into Catalogix

3. Auto-map attributes and enrich content with AI

4. Run automated quality checks

5. Submit listings to Amazon US seamlessly

6. Monitor listing health and prevent rejections

Comparison Table